出版社：Consejo Superior de Investigaciones Científicas
摘要：Marketing is philosophy of prompting the customer taken for granted by all the integrants of an organization, that is being applied by profit and non-profit organizations, and it has as an objective to answer to the needs and desires of customers and also to reach the organizational purposes. This search aimed at identifying the knowledge of the managers of the Public University Libraries of the State of Parana, in relation to the subject marketing. The results showed that the managers are not familiar with terminology of the marketing area. The reason can be related to the absence of discipline, topic or approach on the subject marketing, during the graduation course, where 82.9% of the searched managers have academic background in the library sciences; and also the little professional update in marketing of the searched subjects.
