期刊名称：Revista de Dialectología y Tradiciones Populares
印刷版ISSN：1988-8457
出版年度：2013
卷号：68
期号：2
页码：423-443
DOI：10.3989/rdtp.2013.02.017
语种：Spanish
出版社：Consejo Superior de Investigaciones Científicas
摘要：The aim of this article is to analyze and frame the level of efficacy and adequacy of publicity campaigns for the prevention of drug use in Spain. To this end, the contents of the messages used by the FAD (Antidrug Foundation) in television campaigns broadcast between 1987 and 2007 have been reviewed. The content of these campaigns has also been linked to the progress and motivation of drug users through two decades, using the biannual surveys of Los Andaluces ante las drogas . The results show that the discourse followed in these campaigns has no relation whatsoever with the said motivations linked with drug abuse. Consequently, a strategy is required which will have an impact on discouraging and dissuading drug users.
关键词：Motivations;Drugs;Mass Media;Advertising;Prevention;Motivaciones;Drogas;Medios de comunicación;Publicidad;Prevención
