期刊名称：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
印刷版ISSN：2085-8418
出版年度：2014
卷号：9
期号：1
页码：96-105
语种：English
出版社：Institut Pertanian Bogor
摘要：The one commodity that is highly prospective for cultivated on an industrial scale and households are catfish (Clarias sp.). The purpose of this study was (1) analyze the feasibility of catfish farming in dry land in the district of Gunung Kidul Yogyakarta Province, (2) analyze the potential of catfish farming in ponds tarp on dry land, (3) develop alternative business development in the district of Gunung Kidul Yogyakarta Province. The method used in this thesis is descriptive method that focuses on technical aspects and business cultivation, as well as a SWOT analysis. Based on the feasibility analysis has a promising prospect and deserves to be developed. To maximize revenue catfish farmers, a combination of strategies SO, WO Strategies and strategy ST is an appropriate strategy to be chosen by farmers to improve their business. Increase the number and extent of ponds and develop farming, applying methods of maintenance and cultivation of good, as well as expand market coverage ranging from individual consumers, restaurants and traditional markets to restaurants to modern markets to improve capital efficiency and increase profits for farmers catfish on dry land in the district of Gunung Kidul.
关键词：business development, catfish, cultivation, dry land
