摘要：This article examines a range of writings on advertising.It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of manipulation for creating false desires in consumers, and analyzed for its complex social and political relations among its internal divisions and suppliers.I argue that the many ways advertising is written about reveal an ever-changing structural alignment within advertising itself, in what Pierre Bourdieu (1993) calls a field of strategic relations and possibles.In this, advertising, as well as the writing about advertising, is shown from a shifting ‘production of relations’ relative to economic, political, social and self-intended issues.The article concludes with possible future directions that writings on advertising will take.
其他摘要：This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of manipulation for creating false desires in consumers, and analyzed for its complex social and political relations among its internal divisions and suppliers. I argue that the many ways advertising is written about reveal an ever-changing structural alignment within advertising itself, in what Pierre Bourdieu (1993) calls a field of strategic relations and possibles. In this, advertising, as well as the writing about advertising, is shown from a shifting ‘production of relations’ relative to economic, political, social and self-intended issues. The article concludes with possible future directions that writings on advertising will take.
