摘要：The objective of this article is to analyze the impact of the national culture in the businesses. One of the most outstanding researchers in the analysis of the national culture is Geert Hofstede (1980). He identified four national cultural dimensions: power distance, uncertainty avoidance, individualism and masculinity. Fernandez et al. (1997) measured the Hofstede’s dimensions in Chile, characterizing to the Chileans in those four dimensions. Reviewing the Chilean empirical evidence, in this article the main effects that the Hofstede’s dimensions have in the administration, human resources and marketing are analyzed. This article has offered many examples of the way in which cultural dimensions affect the practices of organizations and is a strong argument for making cultural considerations part of strategic planning.
其他摘要：The objective of this article is to analyze the impact of the national culture in the businesses. One of the most outstanding researchers in the analysis of the national culture is Geert Hofstede (1980). He identified four national cultural dimensions: power distance, uncertainty avoidance, individualism and masculinity. Fernandez et al. (1997) measured the Hofstede’s dimensions in Chile, characterizing to the Chileans in those four dimensions. Reviewing the Chilean empirical evidence, in this article the main effects that the Hofstede’s dimensions have in the administration, human resources and marketing are analyzed. This article has offered many examples of the way in which cultural dimensions affect the practices of organizations and is a strong argument for making cultural considerations part of strategic planning.
