标题：CASO DE ESTUDIO. EL CASO DE LA ADMINISTRACIÓN DE TIEMPO EN LOS ESTUDIANTES DE LA UNIVERSIDAD ICESI: UNA GUÍA A TRAVÉS DE UNA INVESTIGACIÓN CUALITATIVA
摘要：Based on time management issues, this case illustrates the structure of qualitative research. The introduction provides an example of a time management conflict and then the brief describes the institutional concerns with an understanding of this issue and offering students a relevant workshop on this subject. Next, the methodological proposal suggests a qualitative exploration and includes tools for its implementation (i.e. filter/screening, guide, consent form, and debrief). The review of this case ends with scenes gathered from a focus group for explaining the projective techniques used and for commenting on the use of active listening skills. Finally, a set of guidelines are provided for the analysis of qualitative information.
其他摘要：Based on time management issues, this case illustrates the structure of qualitative research. The introduction provides an example of a time management conflict and then the brief describes the institutional concerns with an understanding of this issue and offering students a relevant workshop on this subject. Next, the methodological proposal suggests a qualitative exploration and includes tools for its implementation (i.e. filter/screening, guide, consent form, and debrief). The review of this case ends with scenes gathered from a focus group for explaining the projective techniques used and for commenting on the use of active listening skills. Finally, a set of guidelines are provided for the analysis of qualitative information.
关键词：Qualitative marketing research;time management;brief;focus group;in-depth interview;INVESTIGACION CUALITATIVA;MERCADOS;ADMINISTRACION DEL TIEMPO;BRIEF DE DISEÑO;GRUPOS;ENTREVISTA;Investigação qualitativa de mercados;administração do tempo;síntese;grupo de focalização;entrevista em profundidade
