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  • 标题:Exposure Patterns in the Digital Domain: A Demographic Analysis of Media Use and Access in the United States
  • 本地全文:下载
  • 作者:Daniel E. Trucil ; Leonard Shyles ; Emory Woodard IV
  • 期刊名称:Canadian Social Science
  • 印刷版ISSN:1712-8056
  • 电子版ISSN:1923-6697
  • 出版年度:2014
  • 卷号:10
  • 期号:5
  • 页码:15-27
  • DOI:10.3968/4967
  • 语种:English
  • 出版社:Canadian Academy of Oriental and Occidental Culture
  • 摘要:In this study we examine and extend knowledge in a relatively neglected area of diversity research in the digital domain: exposure diversity. Specifically, we assess how different demographic groups use digital devices to consume media content and connect with one another. Two hundred and ninety-seven participants were surveyed about the digital media devices they have and what they do with them. We analyzed access and use in terms of users’ age, gender, race, annual income, and education. Our results confirm the persistence of a digital divide with regard to exposure diversity and continue to verify earlier findings regarding significant differences in media use and access in different demographic groups.
  • 关键词:Exposure; Digital; Technology; Demographic; Survey; Media; Use; Access
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