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  • 标题:Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises
  • 本地全文:下载
  • 作者:Bingjie WANG ; Linsan YUAN ; Xuepu LIU
  • 期刊名称:Cross-Cultural Communication
  • 印刷版ISSN:1712-8358
  • 电子版ISSN:1923-6700
  • 出版年度:2013
  • 卷号:9
  • 期号:5
  • 页码:92-95
  • DOI:10.3968/j.ccc.1923670020130905.Z003
  • 语种:English
  • 出版社:Canadian Academy of Oriental and Occidental Culture
  • 摘要:This paper first presents the e-commerce website development status of small and medium-sized enterprises (SMEs); and then studies the ways to promote e-commerce websites in the information age using various research methods. Moreover, it points out the problems in e-commerce websites promotion in SMEs, and puts forward ways and thoughts to settle the problems.
  • 关键词:SMEs; E-commerce; Website promotion
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