出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：This paper aims to analyze the role of Mexican services multinationals and their impact in the global market place. The study aims to fill the existing gap in multinational service firms by clarifying the role of Mexican multinational service firms doing business in a context of economic globalization processes. This paper arises from the question on the increasing role of Mexican multinationals in supplying services in a more globalized economy based on the assumption that the share of the total service activities undertaken in Mexican economy is increasing rapidly because supply and demand-led characteristics favor foreign direct investment (FDI). It is concluded that Mexican services multinationals are positioning and achieving an important global market share due to the development and strengthening of technological, managerial and organizational capabilities. Key words: Global market place; Mexican multinationals; Services multinationals
