标题：IDENTIFICAÇÃO DAS PERCEPÇÕES DE RESPONSABILIDADE SOCIAL EMPRESARIAL: UM ESTUDO QUALITATIVO A PARTIR DA APLICAÇÃO DO MODELO CONCEITUAL TRIDIMENSIONAL DE PERFORMANCE SOCIAL DOI:10.5773/rgsa.v5i1.280
摘要：Before the current context of businesses, companies need to be prepared for the new requirements of social performance, consolidated from the social actors' interferences involved with an organization. Those actors, the stakeholders, possess different relationships with businesses and perceptions about a company’s performance need to be considered regarding business efficiency. The objective of this study is to identify the stakeholders’ perceptions about the actions of social responsibility adopted by a textile company of the state of Paraíba, using the three-dimensional model of social performance of Carroll (1979). A case study was executed and an interview approach was designed based on the model, the data were analyzed by the technique of content analysis. It was verified among the results that the internal agents possess a more favorable opinion to the company than the external agents. The perception of a company is based on one’s knowledge level of the concept of social responsibility and intrinsic characteristics. It was concluded that the researched company needs to develop initiatives for a larger interaction with their stakeholders which do not possess enough knowledge on the concept of social responsibility as of their own characteristics.
其他摘要：Before the current context of businesses, companies need to be prepared for the new requirements of social performance, consolidated from the social actors' interferences involved with an organization. Those actors, the stakeholders, possess different relationships with businesses and perceptions about a company’s performance need to be considered regarding business efficiency. The objective of this study is to identify the stakeholders’ perceptions about the actions of social responsibility adopted by a textile company of the state of Paraíba, using the three-dimensional model of social performance of Carroll (1979). A case study was executed and an interview approach was designed based on the model, the data were analyzed by the technique of content analysis. It was verified among the results that the internal agents possess a more favorable opinion to the company than the external agents. The perception of a company is based on one’s knowledge level of the concept of social responsibility and intrinsic characteristics. It was concluded that the researched company needs to develop initiatives for a larger interaction with their stakeholders which do not possess enough knowledge on the concept of social responsibility as of their own characteristics.
关键词：Managerial social responsibility;Stakeholders Administration;Textile company;Responsabilidade Social Empresarial;Gestão de Stakeholders;Empresa Têxtil
其他关键词：Managerial social responsibility; Stakeholders Administration; Textile company
