摘要：As the specific bibliography in this area is not very large, particularly in Brazil, exploratory and qualitative research was conducted working with case study strategy in three enterprises dealing with post-consumed computers. Executives were interviewed to determine their levels of for understanding the whole scenario’s sector. Several aspects were analyzed in the reverse channels searching the reverse logistics role in those enterprises allowing, among other results, identifying their relationship, the company organization, the trading and information systems, the products flows, the logistics resources, the image and parallel market impact on the companies.
其他摘要：As the specific bibliography in this area is not very large, particularly in Brazil, exploratory and qualitative research was conducted working with case study strategy in three enterprises dealing with post-consumed computers. Executives were interviewed to determine their levels of for understanding the whole scenario’s sector. Several aspects were analyzed in the reverse channels searching the reverse logistics role in those enterprises allowing, among other results, identifying their relationship, the company organization, the trading and information systems, the products flows, the logistics resources, the image and parallel market impact on the companies.
