摘要：The aim of this paper is to analyze what are the determinant factors of environmental proactivity in the company cases, testing the model proposed by González-Benito (2006). For this study, three companies with ISO 14001 in Ceará state were chosen. Assuming that certification would be a signal of some environmental proactivity, factors were positively identified within the companies. The results of this qualitative analysis of multiple cases confirm the diversity of determinant factors in this small sample and identify that, even with ISO 14001 certificate, there is limited proactivity in two of the companies and characteristics of reactivity (not proactivity) in one.
其他摘要：The aim of this paper is to analyze what are the determinant factors of environmental proactivity in the company cases, testing the model proposed by González-Benito (2006). For this study, three companies with ISO 14001 in Ceará state were chosen. Assuming that certification would be a signal of some environmental proactivity, factors were positively identified within the companies. The results of this qualitative analysis of multiple cases confirm the diversity of determinant factors in this small sample and identify that, even with ISO 14001 certificate, there is limited proactivity in two of the companies and characteristics of reactivity (not proactivity) in one.
