摘要：Sustainable consumption is one of the main displays of citizen social responsibility. The ongoing study, from descriptive nature, aims to measure the reaction relative to the conscious consumption and perception of the company social responsibility, having as a study subject the cooperative of the Health Service Unimed Nordeste RS. The quantitative research was carried out in the city of Caxias do Sul, Brazil, having as a sample the local clients from Unimed. Descriptive statistics were used, Fatorial Analysis and Varience Analysis. The results point out that the respondents do not practice conscious consumption yet, however, they attribute significant importance level to the practices related to it and to social responsibility. The analysis of the research discoveries takes into consideration the socio-cultural aspects of the studied area and looks for building relations among the concepts.
其他摘要：Sustainable consumption is one of the main displays of citizen social responsibility. The ongoing study, from descriptive nature, aims to measure the reaction relative to the conscious consumption and perception of the company social responsibility, having as a study subject the cooperative of the Health Service Unimed Nordeste RS. The quantitative research was carried out in the city of Caxias do Sul, Brazil, having as a sample the local clients from Unimed. Descriptive statistics were used, Fatorial Analysis and Varience Analysis. The results point out that the respondents do not practice conscious consumption yet, however, they attribute significant importance level to the practices related to it and to social responsibility. The analysis of the research discoveries takes into consideration the socio-cultural aspects of the studied area and looks for building relations among the concepts.
关键词：Social Responsibility;Consciousness Consumption;Health Service;Consumo Consciente;Responsabilidade Social Corporativa;Serviços de Saúde
其他关键词：Social Responsibility; Consciousness Consumption; Health Service
