摘要：Entertainment: merchandise at a high stock price The present paper is related to entertainment as merchandise valued by a society ruled by the capitalism, because of this ability of including everyone, of different ages and gender, different social position, places and regions and, therefore, to be a generating source of economic and symbolic goods. It also has as objective to situate the entertainment globally, as a component of the spare time culture, with the power to absorb thoughts, body languages and to structure people’s temporariness. Keywords: entertainment; merchandise; media.
其他摘要：Entertainment: merchandise at a high stock price The present paper is related to entertainment as merchandise valued by a society ruled by the capitalism, because of this ability of including everyone, of different ages and gender, different social position, places and regions and, therefore, to be a generating source of economic and symbolic goods. It also has as objective to situate the entertainment globally, as a component of the spare time culture, with the power to absorb thoughts, body languages and to structure people’s temporariness. Keywords: entertainment; merchandise; media.
关键词：Mass Media. Marketing. Leisure Activities.;Medio de Comunicación de Masas. Mercadeo. Actividades Recreativas.;Meios de Comunicação de Massa. Marketing. Atividades de Lazer.
