摘要：Obesity and physical inactivity have been considered two major villains of Public Health. The objective of this paper is to examine the idea that relates health, obesity and exercise. The analytical axis is a journalistic text that brings together key concepts of this idea, defending a controversial tax for obese and sedentary people. A Theory of Discourse Analysis was used and three categories were detected: a) guilt, b) reification, and c) punishment. We conclude that the speeches are based on the questionable assumption that being obese is only a matter of choice to justify not only blaming them but also overtaxing them.
其他摘要：Obesity and physical inactivity have been considered two major villains of Public Health. The objective of this paper is to examine the idea that relates health, obesity and exercise. The analytical axis is a journalistic text that brings together key concepts of this idea, defending a controversial tax for obese and sedentary people. A Theory of Discourse Analysis was used and three categories were detected: a) guilt, b) reification, and c) punishment. We conclude that the speeches are based on the questionable assumption that being obese is only a matter of choice to justify not only blaming them but also overtaxing them.
关键词：obesity, sedentary lifestyle, health promotion.;obesidad, estilo de vida sedentário, promoción de la salud.;obesidade. estilo de vida sedentário. promoção da saúde
其他关键词：obesity, sedentary lifestyle, health promotion.
