摘要：The local and global pressures for new forms of social organization have focused on public policies aimed at granting access to higher education to a hitherto underprivileged segment of the population. This article deals with the effects that these inclusion processes can produce. The data collected through an ethnographic study in a private institution of higher education (IHE) were analyzed in the light of the concepts of identity and difference as produced by the field of Cultural Studies. The text proposes that the inclusion processes reinforce and validate only the identities that fit the imposition of consumption and performance characteristic of Neoliberalism, and signal this difference through subtle processes of exclusion of those who do not conform to the prevailing social logic.
其他摘要：The local and global pressures for new forms of social organizationhave focused on public policies aimed at granting access to higher educationto a hitherto underprivileged segment of the population. This articledeals with the effects that these inclusion processes can produce. The datacollected through an ethnographic study in a private institution of highereducation (IHE) were analyzed in the light of the concepts of identity anddifference as produced by the field of Cultural Studies. The text proposesthat the inclusion processes reinforce and validate only the identities thatfit the imposition of consumption and performance characteristic of Neoliberalism,and signal this difference through subtle processes of exclusionof those who do not conform to the prevailing social logic.
关键词：Social Inclusion. Identity and Difference. Initial Education. Higher Education.;Inclusão Social. Identidade e Diferença. Formação Inicial. Ensino Superior.
其他关键词：Inclusão Social. Identidade e Diferença. Formação Inicial. Ensino Superior.
