标题：Dialogismo, decodificação e marketin digital interativo em torno das práticas corporais no festival on-line de vídeos olympikus.mov - doi: 10.5007/2175-8042.2010n34p136
摘要：The aim w as to understand the meanings associated bodily practices in the videos of the festival OLYMPIKUS.MOV, and also analyze the reception/interaction Internet users on these videos. The methodology consisted the description of the videos, the selection of comments and further analysis based on the notion of dialogic language of Mikhail Bakhtin and the types of decoding Stuart Hall. We concluded that there was a large range of bodily practices and meanings related to them in the videos. Reception/interaction Internet provides a critical dialogue, congratulation, and suggestive questioning on the videos.
其他摘要：The aim was to understand the meanings associated bodily practices in the videos of the festival OLYMPIKUS.MOV, and also analyze the reception/interaction Internet users on these videos. The methodology consisted the description of the videos, the selection of comments and further analysis based on the notion of dialogic language of Mikhail Bakhtin and the types of decoding Stuart Hall. We concluded that there was a large range of bodily practices and meanings related to them in the videos. Reception/interaction Internet provides a critical dialogue, congratulation, and suggestive questioning on the videos.
关键词：Bodily practice;Interactive digital marketing;Dialogism;Decoding;Práticas corporais;Marketing digital interativo;Dialogismo;Decodificação
其他关键词：Ciências da saúde; Educação; Educação Física;Bodily practice; Interactive digital marketing; Dialogism; Decoding
