摘要：In this paper the author discusses the conceptual impasses set up with regard to the definition of a new Public Health, based upon the paradigms proposed by the movement of health promotion, articulated with the theory of social representations. This articulation is contextualized in the transfor- mations imposed by a new logic emerged from postmodernity. The theory of social representations is understood in accordance with the Moscovician current and used to discuss the possibilities of application and interfaces established with the public help. Taking an interdisciplinary approach, the author tries to surpass the problems presented by the relation objective - subjective; general - particular; individual - collective and prevention promotion. Some possiblitities of articulation of these theoretical fields are explored as well as the difficulties research faces nowadays when it adopts that approach.
其他摘要：In this paper the author discusses the conceptual impasses set up withregard to the definition of a new Public Health, based upon the paradigms proposed by the movement of health promotion, articulated with the theory of social representations. This articulation is contextualized in the transfor- mations imposed by a new logic emerged from postmodernity. The theory of social representations is understood in accordance with the Moscovician current and used to discuss the possibilities of application and interfacesestablished with the public help. Taking an interdisciplinary approach, the author tries to surpass the problems presented by the relation objective - subjective; general - particular; individual - collective and prevention promotion. Some possiblitities of articulation of these theoretical fields are explored as well as the difficulties research faces nowadays when it adopts that approach.
关键词：Health care promotion;Social representations;Health care policies;Health care in postmodern times.;Promoção da saúde;Representação social;Políticas públicas saudáveis;Saúde na pósmodernidade
其他关键词：Health care promotion; Social representations; Health care policies; Health care in postmodern times.
