期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2014
卷号：4
期号：2
页码：343-348
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：In the context of the new knowledge-based economy aims this article to present the ways in which social marketing can help society with of the correction of irrational consumption and sustainable development. The emergence of this discipline is due to several factors such as the excesses of classical marketing, irrational consume exacerbations and false advertising. Deviations are today a central topic in current social and economic conditions, with lower income for consumers and companies. Thus, it is necessary to further investigate the conditions that enabled these, and with the help of various research techniques to understand consumers today, to find ways to reduce (the irrational) consume for a simpler life, the healthier and sustainable.
关键词：Marketing;irrational consume, social marketing, 4Ps, sustainable development;A2, M31, Z1
