期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2014
卷号：4
期号：5
页码：829-834
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：The aim of the article is to reveal the connections and implications of the organizations whenever they communicate with their stakeholders through events, no matter if they are from the internal or external environment, by appealing to specialized companies in order to reach communication general marketing objectives. Communication through events is placed on one of the top positions in the management system in which strategic marketing planning is a component of the marketing mix and communication sub-mix. A research is conducted in order to highlight the amount of control upon the outsource company and also the degree of implication regarding the strategies taken into consideration by the organization. Drawn from the conclusion of the research, is suggested strategies planning in events communication.
