期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2014
卷号：4
期号：5
页码：677-689
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：In the age of information, the internet is one of the most often consulted sources when it comes to gathering materials about specific tourist destinations. According to the World Tourism Organization, 80% of young travellers use it to search for information before their trip. Therefore the data available in the online media has a significant impact on the decision-making process of young tourists, and the internet can be used as an essential marketing tool for the tourism industry. This paper presents the in-depth analysis of the information about Romania, as a tourist destination, available on the major non-Romanian websites, which operate in the field of tourism worldwide, including both owner and user generated content. Well acknowledged, online newspapers are also included in the study, together with two significant social media networks, namely Facebook and Twitter. The results show the image, which is presented to the international traveller about Romania as a tourist destination, trough the online environment. This research may serve as a starting point for companies or researchers, who plan to develop and implement strategies to promote Romanian tourism by means of the internet to the potential foreign visitors. The novelty of this paper consists in the fact that, very few scientific studies have been conducted for Romania, concerning this or closely related topics.
关键词：Marketing;online media, Romania, tourist destination, marketing, youth, social media;L83, M31
