期刊名称：International Journal of Economic Practices and Theories
印刷版ISSN：2247-7225
出版年度：2012
卷号：2
期号：4
页码：266-273
语种：English
出版社：International Journal of Economic Practices and Theories
摘要：The online payments market is growing faster and faster worldwide, facilitating the fast and conveniently obtain of products and services from nearly any field. For the last 10 years, banks worldwide have begun seriously investing in online services. The banking market from Romania has not yet reached a maturity that allows massive migration to online, but the phenomenon began for several years to be felt. This article presents the way that banks should calculate the prices for online banking services in relation to their strategies and the number of customers. We will also address a comparative online banking market analysis for United States and Romania. The models applied in the comparative study will be based on game theory. The fact is that big banks choose to invest more in internet banking for profit and they have bigger fees to their customers, when the smaller banks are investing in this kind of service for increasing market share, with small or no fee at all.
关键词：Economics; Cybernetics; Game Theory;internet banking, game theory, banking fees, prices;C7, D7, G2
