摘要：This research obtains some of the findings which in a word can be described as follows: (1) the step of Introduction (exploration): through study library and observation, it can be found that the quality of writing learning and the need of a better writing learning model, and it is formulated the prototype of writing learning model based on the ARCES motivation, serta dirumuskan prototipe model pembelajaran menulis berbasis motivasi ARCES after the draft is validated by the Indonesian language experts and education technology experts. (2) The step of model development: through development of preliminary model and development of main model and after it is done by monitoring, evaluation, focus group discussion and revision, then it is produced a better writing learning model based on ARCES motivation. (3) The step of model effectiveness examination: through pre-test, treatment, and post-test which is produced writing learning model based on ARCES motivation. From the effectiveness test result of model, it can be concluded that writing learning based on ARCES motivation is more effective (in average value of post test is 83,94) than writing learning conventionally (in average value of post-test is 75,79).
