摘要：: The use of media is very important in the modern political campaigns and socialization. The mass media is not only an integral part of politics, but it also has a central position in politics, able to put together the reality of the events that happened to be a discourse that has the power of political campaigning. In order to win the competition in the arena of elections, political contestants compete by implementing workable strategies of political communication. In the context of the 2014 elections, the mass media still has an important role in the socialization of the party program and the introduction of political candidates. The role of mass media as recognized by Nasdem, Nasdem therefore continue to use the mass media in political communication strategy of the party to win the election.
