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  • 标题:Digitalización: su contribución al desarrollo de la gerencia empresarial
  • 本地全文:下载
  • 作者:Mario González Arencibia ; Dagmaris Martínez Cardero
  • 期刊名称:Economía y Sociedad
  • 印刷版ISSN:2215-3403
  • 出版年度:2014
  • 卷号:19
  • 期号:45
  • 页码:41-71
  • DOI:10.15359/eys.19-45.2
  • 语种:Spanish
  • 出版社:Universidad Nacional - Escuela de Economía
  • 摘要:This paper presents the main trends and discussions regarding the world ofones and zeros, with the understanding that many of the points addressedcould be subject to a detailed analysis. Based on the above, the objective of this paper is to promote critical reflection on the possibilities offered bydigitization for business management development. Results obtained indicatethat digitization, being a basis for innovative cultural practices, has becomea key strategic factor for business management competitiveness. This isdetermined due to its relevance in the production processes or new products,the competitor’s structure, the company’s competitive positions, as well asits organizational structure, human resources, and communications methods.
  • 其他摘要:This paper presents the main trends and discussions regarding the world ofones and zeros, with the understanding that many of the points addressedcould be subject to a detailed analysis. Based on the above, the objective of this paper is to promote critical reflection on the possibilities offered bydigitization for business management development. Results obtained indicatethat digitization, being a basis for innovative cultural practices, has becomea key strategic factor for business management competitiveness. This isdetermined due to its relevance in the production processes or new products,the competitor’s structure, the company’s competitive positions, as well asits organizational structure, human resources, and communications methods.
  • 关键词:Digitization, business management, world of ones and zeros, Information and Communications Technology (ICT).;Digitalización, gerencia empresarial, mundo de unos y ceros, tecnologías de la información y las comunicaciones (TIC).
  • 其他关键词:Digitization, business management, world of ones and zeros, Information and Communications Technology (ICT).
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