期刊名称：Trípodos. Facultat de Comunicació Blanquerna.
印刷版ISSN：2340-5007
出版年度：2006
期号：18
语种：Catalan
出版社：Facultat de Comunicació Blanquerna URL
摘要：In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency.
