期刊名称：Trípodos. Facultat de Comunicació Blanquerna.
印刷版ISSN：2340-5007
出版年度：2006
期号：18
语种：Spanish
出版社：Facultat de Comunicació Blanquerna URL
摘要：In recent years, advertising has been characterized by gaining depth and penetration in the mass media, acquiring influence in the processes of world construction and the shaping of current culture. Parallel to this, advertising has been legitimized both in the field of educational and in the cultural sector as it is considered to be a reflection of society and indispensable for the survival of much of the media. As a consequence of the undeniable importance of advertising today, we attempt in this article to respond to the question of the current role it plays beyond the act of purchasing.
