期刊名称：The USV Annals of Economics and Public Administration
印刷版ISSN：2344-3847
出版年度：2012
卷号：12
期号：2(16)
页码：106-112
语种：English
出版社：Editura Universitatii Ştefan cel Mare din Suceava
摘要：Under current conditions when the economic world pass through a period of profound transformation, development and growth issues in close connection with the natural environment, requires a new vision concerning economic equilibrium and a new coordinated: the ecological balance. Ecomarketingul addresses the social field (associations, organizations, public) and the economic field (the education of policy makers). Regardless of the target group, the ecomarketing promotes the idea that environment is a public good, to be protected and respected, regardless of prevailing interests at a time. The most important task in environmental marketing related to the need to educate markets, the producers oriented on short-term benefits, immediate, in connection with long-term benefits that are brought by the environmental attributes of products.
