出版社：Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
摘要：Análise de estratégias competitivas em organizações públicas - o caso do Hospital Universitário da UFSC. Utilização do modelo de Ohmae. Necessidade de competição por recursos. Busca de novas oportunidades e inovação de serviços.
其他摘要：The objective of this paper is to analyze the competitive estrategy of public organization with the special case of the Federal University of Santa Catarina Hospital (HU-UFSC). In this analysis, the model proposed by Ohmae is used as a reference where the strategies concepts development are carried out. The analysis is based on documents of a strategy plan and also on interviews wilh lhe hospital board of directors. It is shown that, in spite of the fact that the hospital is a public organization, it is faced with threats and therefore have to compete for the needs of resources, new opportunities and innovation of services.
关键词：estrategias competitivas; organización pública; administración del hospital; evaluación de estrategias.;estratégias competitivas; organização pública; administração hospitalar; avaliação de estratégias.
其他关键词：competitive strategies; public organization; hospital administration; evaluation of strategies.
