文章基本信息
- 标题：Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication
- 本地全文：下载
- 作者：Delia Cristina Balaban
- 期刊名称：Journal for the Study of Religions and Ideologies
- 印刷版ISSN：1583-0039
- 出版年度：2010
- 卷号：9
- 期号：26
- 页码：244-248
- 语种：English
- 出版社：SACRI
- 摘要：Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).
- 关键词：Myth; advertising; stereotypes; marketing; ethical dimension; Mădălina Moraru
