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  • 标题:Market-Driven Management in Fashion and Luxury Industries
  • 本地全文:下载
  • 作者:Fabrizio Mosca
  • 期刊名称:Symphonya. Emerging Issues in Management
  • 印刷版ISSN:1593-0319
  • 出版年度:2008
  • 期号:1
  • 页码:65-71
  • DOI:10.4468/2008.1.06mosca
  • 语种:English
  • 出版社:Symphonya. Emerging Issues in Management
  • 摘要:The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.
  • 关键词:Market-Driven Management; Global Markets; Fashion and Luxury Industries; Brand Equity
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