摘要：The problem of finding a balance between the economic, social, and environmental values of human development is now at the heart of the debate that involves men of culture, men of faith, economists and politicians, who are working together to tackle the problems of globalisation. Chains are part of a gradual globalisation, with growing interdependence between the various manufacturing organisations and a convergence of different elements that creates development, but also negative effects such as environmental degradation and serious social imbalance. In the corporate culture, with the evolution of marketing, the act of purchasing is a sum of ethical and aesthetic values. In this sense, global companies’ supply must contain a ‘synthesis’ of consumers’ expectations.
关键词：Corporate Economics; Global Supply Chains; Global Markets; Corporate Values; Social and Economic Values; Ethical and Aesthetical Values
