期刊名称：Anuario electrónico de estudios en Comunicación Social "Disertaciones"
印刷版ISSN：1856-9536
出版年度：2009
卷号：2
期号：2
语种：Spanish
出版社：Universidad de Los Andes / Universidad Complutense de Madrid
摘要：This study focuses on valuing the internal communication process (formal and informal) in organizations dedicated to Communications. For this goal, the researchers studied the case of a Spanish Communication Corporation (identified under the nickname of Grupo FISA), observing its internal communication structure, applying interviews and tests to members of this organization. The current article pretends to contrast the formal and institutionalized communication with the actual informal way. Besides, we evaluated how the employers perceives the internal channels that support the transmission of messages of objectives, tasks, activities and troubles of the company. We concluded that internal communication is extremely linked to cultural system and that the organization identity lays on the ways-to-do and ways-to-be, and specially it's evident in orality.
关键词：Internal communications;Organizations;Culture;Sociology of Organizations;Newspapers;Informal Communication;Comunicaciones internas, Cultura Organizacional, Cultura, Sociología de las Organizaciones, Periódicos, Comunicación informal
