期刊名称：International Journal on Food System Dynamics
印刷版ISSN：1869-6945
出版年度：2011
卷号：2
期号：3
页码：253-273
语种：English
出版社：CentMA
摘要： Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products.
