摘要：In the competitive global market, innovation is not only a condition to differentiation, but to survival. Creating continuous innovations, however, is a challenge, and requires a structuring process and a supportive ecosystem, capable of integrating innovation from the firm’s strategy to the commercialization of solutions in the market. In this way, Strategic Design offers a path to orchestrate the tangible and intangible elements that are necessary to support innovation – whether incremental or radical. This article discusses the ecology of innovation and the central role of Strategic Design in this process. Key words: ecology of innovation, innovation culture, strategic design.
其他摘要：In the competitive global market, innovation is not only a condition to differentiation, but to survival. Creating continuous innovations, however, is a challenge, and requires a structuring process and a supportive ecosystem, capable of integrating innovation from the firm’s strategy to the commercialization of solutions in the market. In this way, Strategic Design offers a path to orchestrate the tangible and intangible elements that are necessary to support innovation – whether incremental or radical. This article discusses the ecology of innovation and the central role of Strategic Design in this process.Key words: ecology of innovation, innovation culture, strategic design.
