摘要：This work is part of a broader research project entitled “Innovation Culture: development of a qualitative approach to subsidize the innovation in services of the footwear industry for SMEs (Unisinos SEBRAE/RS)”, which foresees essentially four steps: (a) Literature review, which is active until the completion of the work; (b) Exploratory study of enterprises, based on the identification of contexts, cultures and corporate interpretive communities; (c) Identification of the key elements for the definition of an experimental proposal of services; and (d) Proposed model; Experimental application and evaluation of the results. The theorical and methodological base is cross-disciplinary interfacing between the areas of Communication, Semiotic and Management. So far, the (a), (b) and (c) steps were developed to a stage considered to be intermediate, which allow the conclusion of premises for the construction of a model for digital network services for small and medium enterprises. The considerations presented on this paper are based on such insights. Key words: design, enterprises, interpretations, services.
其他摘要：This work is part of a broader research project entitled “Innovation Culture: development of a qualitative approach to subsidize the innovation in services of the footwear industry for SMEs (Unisinos SEBRAE/RS)”, which foresees essentially four steps: (a) Literature review, which is active until the completion of the work; (b) Exploratory study of enterprises, based on the identification of contexts, cultures and corporate interpretive communities; (c) Identification of the key elements for the definition of an experimental proposal of services; and (d) Proposed model; Experimental application and evaluation of the results. The theorical and methodological base is cross-disciplinary interfacing between the areas of Communication, Semiotic and Management. So far, the (a), (b) and (c) steps were developed to a stage considered to be intermediate, which allow the conclusion of premises for the construction of a model for digital network services for small and medium enterprises. The considerations presented on this paper are based on such insights. Key words: design, enterprises, interpretations, services.
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