出版社：Consejo Superior de Investigaciones Científicas
摘要：The convention theory provides a scientific framework appropriate for the analysis of the quality criteria of consumers and producers. The wine industry tends more towards differentiation by means of quality. The aim of this study is to identify the qua - lity standards currently in force within the wine market and the strategies that companies follow to achieve them. Within the framework of the convention theory we have designed a set of statistical variables that, once normalized as Z-scores, can be used as indicators of the strategies used by wine designations of origin in their search for quality. This set has been tested through a case study on Aragonese designations of origin and different models have been identified, ones focusing on specific conventions (industrial in Cariñena, domestic in Calatayud) and others open to different categories of convention (Somontano and Campo de Borja).
关键词：product differentiation;quality;convention theory;wine industry;Protected Designation of Origin;diferenciación del producto;calidad;teoría de las convenciones;sector vitivinícola;Denominación de Origen Protegida;différenciation du produit;qualité;théorie des conventions;secteur vinicole;Appellation d’Origine Contrôlée
