出版社：Consejo Superior de Investigaciones Científicas
摘要：The objective of this investigation is to study one of the strategies of territorial marketing of greater success: the promotion of the Way of Santiago and the mark of the Xacobeo. The approach of the study attack from the perspective of its contribution to the territorial, as much rural development (the Galician section of the Way) like urban (the city of Santiago de Compostela). The departure hypothesis is that, in both cases, the cultural tourism has worked like a complementary factor of development being necessary to insert it in a model of integrated development to optimize its potential of share capital.
关键词：Local Development;Cultural Tourism;Cultural Itineraries;Development and Urban Renovation;Urban and Regional marketing;Project of City;Territorial identity;Way of Santiago;desarrollo local;turismo cultural;itinerarios culturales;desarrollo y renovación urbana;marketing urbano y territorial;proyecto de ciudad;identidad territorial;Camino de Santiago
