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  • 标题:Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness
  • 本地全文:下载
  • 作者:Richard Stern
  • 期刊名称:Homiletic
  • 印刷版ISSN:2152-6923
  • 出版年度:2008
  • 卷号:33
  • 期号:2
  • DOI:10.15695/hmltc.v33i2.3307
  • 出版社:Academy of Homiletics
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