期刊名称：Advances in Information Technology and Management
印刷版ISSN：2167-6372
出版年度：2012
卷号：1
期号：4
页码：162-165
语种：English
出版社：World Science Publisher
摘要：Customer loyalty has a wider impact on business income and it mainly depends on customer trust, customer satisfaction and customer value. Based on TAM perception and loyalty behavior model, an influencing mechanism of customer loyalty is presented, and some influencing factors are analyzed. Customer loyalty can be measured by some indicators, through the correlation analysis, factors such as product quality, service quality, and the website design have bigger impact on it. So some strategies to improve customer loyalty are presented finally.
