期刊名称：Advances in Information Technology and Management
印刷版ISSN：2167-6372
出版年度：2012
卷号：1
期号：1
页码：20-23
语种：English
出版社：World Science Publisher
摘要：A web based survey is an effective tool which is used frequently in academic and non academic researches. Increase in internet usage and easy access to web technology facilitate the growing popularity of web surveys but absence of exhaustive literature on web surveys presents a significant challenge. This paper presents basic guidelines for developing a robust web survey. Aspects related to data quality, coverage bias, questionnaire design, non response bias, response bias, processing error, data duplication and pilot testing are discussed in detail. The paper closes with suggestions on key areas in which advance research is required to enhance the data quality of web questionnaires.
关键词：Web survey, web questionnaire, questionnaire design, data quality.
