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文章基本信息

  • 标题:Research Note on Consumer’s Behavior: Case of Airline Electronic Ticketing
  • 本地全文:下载
  • 作者:Erfan Rezamand ; Shahryar Sorooshian
  • 期刊名称:Advances in Information Technology and Management
  • 印刷版ISSN:2167-6372
  • 出版年度:2012
  • 卷号:1
  • 期号:2
  • 页码:97-97
  • 语种:English
  • 出版社:World Science Publisher
  • 摘要:This note is a short review of a study [1] in airline consumer’s behavior, which tries to cover two areas of knowledge, electronic ticketing from information technology studies and consumer behavior from management studies. The paper starts with a short background and research problem statement, and then continues with research questions and objectives of the study. Finally, six variables is introduced as the research findings; which according to the gathered date, these variables have the greatest contribution to explaining the airline consumer’s behavior.
  • 关键词:E-ticketing;airline passenger;Malaysia;consumer’s behavior
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