文章基本信息
- 标题：To Think, to Feel, to Have: The Effects of Need for Cognition, Hedonism and Materialism on Impulse Buying Tendencies in Adolescents
- 本地全文：下载
- 作者：Samuel Lins ; Ezra Bottequin ; Ádam Dóka 等
- 期刊名称：Journal of European Psychology Students
- 印刷版ISSN：2222-6931
- 出版年度：2013
- 卷号：4
- 期号：2
- 页码：25-32
- DOI：10.5334/jeps.bh
- 语种：English
- 出版社：Ubiquity Press
- 摘要：In industrialized countries, teenagers are likely to engage in consumerism given the influence of the media and their peers. Consumer behavior is often irrational, as shown by research on impulse buying. Impulse buying tendency (IBT) is characterized by hedonic shopping motivation, materialism and need for cognition (NC). We hypothesize (1) that hedonism mediates the relationship between materialism and IBT; (2) a negative correlation between NC and IBT; (3) that NC moderates the relationship between hedonism and IBT, as well as between materialism and IBT. We will collect data from six countries with participants being adolescents 13–18 years old.
- 其他摘要：
In industrialized countries, teenagers are likely to engage in consumerism given the influence of the media and their peers. Consumer behavior is often irrational, as shown by research on impulse buying. Impulse buying tendency (IBT) is characterized by hedonic shopping motivation, materialism and need for cognition (NC). We hypothesize (1) that hedonism mediates the relationship between materialism and IBT; (2) a negative correlation between NC and IBT; (3) that NC moderates the relationship between hedonism and IBT, as well as between materialism and IBT. We will collect data from six countries with participants being adolescents 13–18 years old.
- 关键词：need for cognition, hedonic shopping motivation, materialism, impulse buying tendencies, adolescents, cross-cultural study, consumer behavior
- 其他关键词：need for cognition; hedonic shopping motivation; materialism; impulse buying tendencies; adolescents; cross-cultural study; consumer behavior
