期刊名称：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
印刷版ISSN：2302-8890
出版年度：2013
卷号：7
期号：2
语种：English
出版社：Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
摘要：This research was conducted by taking 100 respondents in the traditional markets of Denpasar traditional market. Data was collected using questionnaires. The variables measured from the sample consist of evaluation of the beliefs, subjective norm and the influence on the intend to shop in traditional markets in Denpasar regency. The results of regression analysis found that the evaluation of beliefs and subjective norms affect consumers’ shopping intentions in a traditional market, in which subjective norms variable are more dominant affecting the spending intentions
关键词：beliefs, subjective norms, the intention of shopping at the traditional market
