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文章基本信息

  • 标题:Consumer Credit Card Use Intention and Influence Factors Analysis
  • 本地全文:下载
  • 作者:Yantao Wang ; Yantao Wang
  • 期刊名称:MATEC Web of Conferences
  • 电子版ISSN:2261-236X
  • 出版年度:2017
  • 卷号:100
  • 页码:1-5
  • DOI:10.1051/matecconf/201710005073
  • 语种:English
  • 出版社:EDP Sciences
  • 摘要:Credit card as a kind of advanced means of payment and the new way of consumer credit in the world widely, but in our country is faced with some problems, such as their per capita spending is low, open the card number is small, motionless bank card is a lot. In this paper, using the Logit model to analyze the Anshan city in Liaoning province consumer credit card usage. And combined with empirical analysis to provide banking management Suggestions and marketing countermeasures, including targeted to provide different kinds of credit card.
  • 关键词:Credit card;willingness to use;factors affected
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