摘要：Generally, the activity based travel demand modeling was resulted from various professions of individuals such as students, workers and non-workers. The model cannot properly represent travel behavior because their characteristics of activities timing and time allocation in a day significantly different. The purpose of this paper is to analyze travel behavior of out of home non-work activities of working groups who have fixed time working hours within a day in location study Palembang City, Indonesia. The effort to explains the travel behavior is conducted through developing activity timing and mode choice model for out of home non work activities. The activity timing and mode choice model are developed as multinomial logit model by adding the utility function of time allocation for non-work activities. There are 9 alternatives in the model in which the alternatives are the combination of 3 activity time schedule and 3 alternative modes. The result of the model significantly reveals that the characteristic of working individuals in deciding certain modes are not only caused by the mode attributes, such as travel time and cost, but also by the type and time allocation for non-working activities related to that travel.
