摘要：The purpose of this research was study the influence of marketing mix factors in future studyof undergraduate students at faculty of physical education Srinakharinwirot University. The subjectswere 303 students who are undergraduate physical education students in 4 majors are physicaleducation, health education, recreation, and sports science. Multi stage random sampling and Simplerandom sampling were used. Collected data by using the questionnaire which include 5 rating scale.Data analysis by mean, standard deviation, and correlation, and regression analysis. The findings of the research were as follows: 1. The levels of marketing mix factors of undergraduate students at faculty of physicaleducation Srinakharinwirot University in teaching and curriculum factor (product) were in high level,studying cost (price) were in high level, facility and equipments (place) were in high level, and extracurricular activities (promotion) were in high level. 2. Marketing mix factors in teaching and curriculum, studying cost, facilities andequipments, and extra curricular activities were positive correlation, having statistic significant at .01toward future study at faculty of physical education Srinakharinwirot University. 3. Marketing mix factors in teaching and curriculum, studying cost, and extra curricularactivities correlate with future study at faculty of physical education Srinakharinwirot University canpredict at 51.2% by using predicting equation: Y = 7.92 + 0.85X1 + 0.52X2 + 0.64X4
