摘要：The “ Beneficencia del Valle del Cauca” contracted with “Universidad Icesi” a market study and a marketing plan that would serve as basis for the licitation for the gambling monopoly in five different zones of the department. One of the most important results of the study is the projection of “Chance” sales, which is based, among other aspects, on a central tendency measure of the investment per person along the year. This case presents decision making information regarding central tendency measure that is appropriate for chance sales projections.
其他摘要：The “Beneficencia del Valle del Cauca” contracted with “Universidad Icesi” a market study and a marketing plan that would serve as basis for the licitation for the gambling monopoly in five different zones of the department. One of the most important results of the study is the projection of “Chance” sales, which is based, among other aspects, on a central tendency measure of the investment per person along the year. This case presents decision making information regarding central tendency measure that is appropriate for chance sales projections.
关键词：Central tendency measures;health transfers;chance;bias;TENDENCIA;JUEGOS DE AZAR;TRANSFERENCIA DE FONDOS;SALUD;CHANCE;VALORACION DE NEGOCIOS;Medidas de tendência central;transferências para a saúde;chance;risco;avaliação de uma concessão
