摘要：Library and Media Teacher (LMT) serves as a catalyst for the implementation of the technology programs conducted in schools. The challenge to the LMT is to be more open and innovative to the innovations introduced in schools from time to time. Their level of readiness to accept new technology in teaching and learning earlier than their colleagues in schools could expedite the diffusion process into the school education system. Therefore, this study was conducted to measure the level of readiness acceptance among LMT in terms of Personal Innovativeness (PI), Personal Innovativeness Information Technology (PIIT) and Computer Self-Efficacy (CSE), and the contribution to the acceptance of Edu web TV in teaching and learning. The study involved 546 respondents consisting of LMT of primary and secondary schools in Malaysia. The findings show that the readiness acceptance level among LMT in terms of PI, PIIT and CSE are moderate. Significant relationships were found between CSE, PI, PIIT and behavioural intentions to use the Edu web TV. The obtained results also show that PIIT and CSE significantly contributed to the intention to use Edu web TV. Therefore, those individuals with higher levels of PIIT and CSE are more open, willing to try and confident in the adoption of new technology in teaching and learning than those with lower levels of PIIT and CSE. These results provide valuable feedback to institutions and educators in enhancing the effectiveness of LMT.
关键词：Library and Media Teacher;Technology Acceptance
