摘要：Nowadays consumer education has entered a new stage, characterized by new attitudes and expectancies of consumers, either caused by the global economic crisis or by new consumer education approaches, especially those inspired to the principles of sustainable development. In this context, it is crucial to elaborate and acquaint new consumer education contents, corresponding to the principles of sustainable development, since the primary education. This article is from a doctoral thesis “Consumer Education in Primary School” and is based on the interrelationships between the social learning theory of A. Bandura (1977) and the education principles for sustainable development (McGregor,2007). It synthesizes the results of a research which allowed for developing a new conceptual framework useful to consumer education, experimented on pupils of primary school.
关键词：consumer education;social learning theories;education for sustainable development
